Tech Is Important But People Make The Difference

Store associate smiling and holding a table while in store.

“If you provide insights to the store teams at the right times with relevant data, they can have quality conversations in the moment to drive effective change in every interaction they have with the customer.” – Chris Noble, Managing Director for StoreForce Europe.

Chris Noble, StoreForce Managing Director, shares his passion for helping Specialty Retailers make better decisions using data whilst keeping people at the heart of everything they do.

StoreForce can help you to achieve your retail goals and labor planning effectiveness. Interested in learning more? Contact us and engage with one of our retail experts as to how we can future proof your overall retail store management.


Chris Noble, Managing Director of StoreForce

As a founder of StoreForce, Chris knows that making data-driven decisions is key to improving employee engagement, generating sales, and increasing efficiency. In the last 20 years, Chris has worked exclusively with Specialty Retailers across Europe and the Middle East. Chris’ forte is technology and he understands that bringing it to the sales floor is critical for retailers to maintain their positions. Chris believes that StoreForce not only does this but also allows retailers to experience sales growth and differentiate themselves through a better customer journey.

You can connect with Chris Noble via LinkedIn.

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