Snipes Realizes Significant Benefits for their Stores and Employees with StoreForce


Snipes implemented StoreForce to gain greater visibility, simplify their operations, coach their teams, and ultimately get the most of their labour spend.

Tom Froehlich, Vice President, Information Systems at Snipes, and Nicole Johnson, District Manager at Snipes, and Brian Wilson, Client Engagement Manager at StoreForce, discuss the rollout and deployment of StoreForce. They discuss partnership, deployment, and the benefits of having an all-in-one solution to support their business.

Key Takeaways:

  • Learn how the strong partnership between Snipes and StoreForce expedited a quick and seamless application rollout;
  • How the StoreForce all-in-one tool has greatly improved and simplified operations at Snipes;
  • How Snipes uses StoreForce to train and coach their staff to be more effective and efficient.

About Snipes and StoreForce Partnership

About Integration, Implementation and Deployment

About StoreForce’s WFM+, The All-In-One Retail Workforce Management Solution


Tom Froehlich, Vice President of Information Systems, Snipes

Tom Froehlich, is the Vice President of Information Systems with Snipes USA. He holds a Bachelor of Science from Pace University as well as an MBA from Seton Hall University. Spanning many years, Tom has built his career and has held various senior leadership roles in the IT sector in both direct to consumer and wholesale environments. He’s worked alongside a number of globally recognized Specialty retailers from Chanel and Michael Kors to Nautica, along with other brands within the VF Corporation portfolio. Through his efficacious career, he’s always had a strong focus on delivering technology solutions that bring value to the associates he works alongside as well as the companies valued customers.


Nicole Johnson, Distric Manager, Snipes

With over 20 years in Specialty Retail, Nicole Johnson has worked in various roles granting her an extensive amount of cross-functional experience. Starting as a Store Manager, she’s worked her way through the ranks holding positions as a Buyer and Operations Manager. Although these positions were very fulfilling, her passion has always been for people, training and development. This natural passion ultimately led her back to the field as a District Manager with the Snipes family.


Brian Wilson, Client Engagement Manager, StoreForce

Brian Wilson is a Client Engagement Manager at StoreForce. In his role, Brian interacts directly with client resources to identify and support implementing their operational initiatives. He plays a key role in developing and delivering training materials with StoreForce. Brian has a deep passion for speciality retail and has previously held a number of positions for various globally recognized speciality retailers. Within these roles, Brian has developed a strong desire for improving operational efficiencies and strongly values field training support. Outside the office, you can likely find him on a patio enjoying the sun or hitting up a high-intensity spin class.

StoreForce can help you to achieve your retail goals and labour planning effectiveness. Interested in learning more? Contact us and engage with one of our retail experts as to how we can future proof your overall retail store management.

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