The Partnership Behind Invicta Stores and StoreForce

Alex Rangel, Director of Marketing and Merchandising at Invicta Stores, shares how StoreForce supports them with expert guidance on retail operations and directly contributes to the growth of their business.

As Invicta Stores has grown from having 5 stores to be the world’s fastest-growing watch brand, so has their need for having real-time insights into how their business, individual stores, and associates are performing. Alex Rangel, Director of Marketing and Merchandising at Invicta Stores, shares with us how StoreForce has driven all aspects of their business and enabling their stores to be engaged and accountable.

StoreForce can help you to achieve your retail goals and labor planning effectiveness. Interested in learning more? Contact us and engage with one of our retail experts as to how we can future proof your overall retail store management.


INVICTA, the flagship brand of the INVICTA WATCH GROUP was founded in La Chaux-de-Fonds, Switzerland in 1837. The brand was reestablished in 1994 by Eyal Lalo who has been the CEO since inception. Under Eyal’s leadership, Invicta has been recognized for its vast amount of design and product innovations targeted to all demographics and age groups and a strong following from collectors worldwide. Invicta designs over 1500 unique models per year and has received 55 design and mechanical patents and holds 1,250 trademarks. It has received the coveted Red Dot design award for product design and innovation. This long and rich heritage in innovation and design continues to define the Invicta brand identity and its unique and exclusive positioning in the watch industry.

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