StoreForce and Moz Partner to Enable Specialty Retailers to Thrive in the Era of the Mobile-Connected Consumer
StoreForce clients can now connect to the Moz Local Enterprise platform to automatically push online changes to store location information and hours to the web.
StoreForce, the leader in Performance Based Scheduling for Specialty Retail today announced a new partnership with Moz, the global leader in search engine optimization (SEO) and local listing technology. The partnership will combine the expertise of Moz’s local SEO with StoreForce’s industry-leading retail workforce and performance management platform to ensure store information, such as hours of operation, are up-to-date across the web.
The current process for collecting changes to store information and updating the details online is manual and time-consuming, often resulting in inaccurate information presented to the consumer when planning their shopping visits. As consumers increasingly look to websites and search engines for information, it is critical that a retailer’s store details are accurate.
StoreForce partnered with Moz Local to develop an integration to ensure that the latest online store information is up-to-date without the need for manual intervention. Store hours maintained in StoreForce are automatically synced with Moz Local and pushed to each location’s respective listing in search engines, GPS maps and business directories.
As an end-to-end scheduling and store management solution, StoreForce clients require their managers to maintain accurate store details, like hours and events, in StoreForce for the purpose of scheduling staff. As such, StoreForce is often the most accurate repository for store details within an entire retail organization, making the feed to Moz Local a natural fit.
The integration between StoreForce and Moz is yet another step taken by both companies to help businesses increase their online visibility and prevent manual, repeated processes.
Moz is the leader in search engine optimization (SEO) technology and local search management. Founded in 2004 and headquartered in Seattle, Moz was the first company to bring together SEO experts to help marketers learn how to reach their customers in a more efficient way by improving their visibility in search results. For more information, please visit www.moz.com and follow Moz at https://twitter.com/moz.