Engaged Associates = Happy Customers
Retail is still a people-oriented business where engaging associates can bring your brand to life and satisfy your customers.
Engaging store associates is a difficult task because most of them are working part-time with unpredictable hours, which leaves them unmotivated on the sales floor and less connected with your brand.
Other issues are that retailers have reduced spending on training and high staff turn-over, giving sales teams less product knowledge.
Three strategies to have engaged associated and happy customers are as follows:
- Allow associates to work at multiple locations. This will increase their weekly hours and retain staff with product knowledge.
- Introduce sales leaderboards, streaks, and lifetime sales stats to motivate and engage associates.
- Use a communication platform to communicate useful information and engage them in your brand’s community.